FINAL EXAM STUDY GUIDE -- MASS COMM 103

The Final Exam will be held in class on Tuesday, May 16.  You will have the entire class period to complete the exam, though you may not need that long. The exam will consist of three parts -- multiple choice, identifications, and short answers.

You are responsible for all material from the Fellow book Chapters 10-14 and all material covered in lecture.

Points stressed both in lecture and readings are generally more likely to appear on the exam than those mentioned only in readings. Points only from lecture probably fall somewhere in the middle.

There will be 100 points total on the exam, which will be divided among three parts. Multiple choice (20 points -- you will be given 12 to choose from and will answer 10); identifications (30 points -- again, you will be given 12 to choose from and will answer 10) and short answer (50 points -- you will be given six to choose from and will answer five). Short answers should run about four or five sentences in length, though this will vary from question to question. 

Please bring a couple of ballpoint pens or soft lead pencils, preferably the former, to write with. You will fill in all answers on the exam sheet.  We will not use scan-trons or exam books.

Below are some example questions of each type. Their presence does not necessarily mean they will, or will not, be on the exam; they are intended only as examples.

I. Multiple Choice: (Choose only one unless otherwise noted):
1. An early mechanical version of television was created by 
        a. Philo Farnsworth
        b. David Sarnoff
        c. John Logie Baird
        d. Blaise Pascal

2. Edward R. Murrow showed courage in taking on ___________ in the early 1950s.
        a. Dwight Eisenhower
        b. Joe McCarthy
        c. Harry Truman
        d. Lyndon Johnson

3. The Vietnam War was one of many high-profile events covered in the textbook's chapter on the media and ___________.
        a. Wars
        b. Deception
        c. Crises
        d. Terrorism

4. TV networks aired raw video coverage of the shooting of ___________.
        a. John Kennedy
        b. Franklin Roosevelt
        c. Martin Luther King, Jr.
        d. Ronald Reagan

II. Identifications:

1. A precursor to calculators and computers from roughly 500 BC was the ___________.

2. ___________ desperately wanted to announce RCA's launching of TV at the 1939 World's Fair.

3. The  ___________ Doctrine required broadcasters to present controversial issues in a balanced fashion.

4. Messages in ___________ often appeal to a variety of emotions in consumers.
 

III. Short Answer:

1. How did the introduction of television affect radio in America?

2. Discuss how television advertising today differs from that of earlier generations.

3. In your opinion, have new technologies "dumbed down" Americans?  Use at least one example from reading or lecture to illustrate your points.
 

GOOD  LUCK !



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