MC139: Prof. Craig: Presidential Campaign Ads
MC139: Presidential Campaign Ads Featuring Children
We've been discussing campaign ads
and their appeals to voters in class, but have not focused on
specific elements much beyond positivity and negativity. The
use of children in campaign ads is controversial, yet it has
happened in nearly every campaign.
Your assignment is as follows.
For each of the ads listed under "For assignment," note
your answers to the following questions and be prepared to discuss
them in Wednesday's class.
Describe the age, gender, and
appearance of the children in the ad. What are they doing?
What settings, costumes, and
props are used? What effect do they have?
Is the presidential candidate
shown interacting with the children? If so, what impression do
you get of the candidate from these interactions?
What message does the commercial
Do you think the use of children
in this commercial is effective? Why or why not?
Do you think the ad's use of
children is fair, or do you think it is unfairly manipulative or
For class discussion:
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